screen SIZE MATTERS / Ekrānam ir nozīme

Klients: Nacionālais kino centrs / Kultūras ministrija

Autors: McCANN Rīga

Projekta apraksts:

Covid-19 dēļ, kinoteātru apmeklējums kļuva par visu laiku zemāko. Bet 20 nozīmīgām latviešu lmām bija jāparādās uz lielajiem kino ekrāniem. Nacionālais Kino centrs un Kultūras ministrija lūdza mūs pārliecināt cilvēkus atsākt apmeklēt kinoteātrus un negaidīt jaunāko lmu parādīšanos TV.

Sapratām, ka izmēram ir nozīme, ja mēs runājam par ekrāniem. Lielais kinoteātra ekrāns ļauj labāk novērtēt kadrus. Lai to akcentētu, mēs lmu kadrus ievietojām vertikālos vides stendos, nepielāgojot kadru vides formātam, kā rezultātā svarīga informācija tika nogriezta. Tādā veidā mēs akcentējām galveno vēstījumu: tikai lielais ekrāns sniedz pilnu lmu skatīšanās pieredzi.

Project description:

Thanks to Covid, cinema visits were at an all-time low. But 20 important Latvian lms were about to come out. The National Cinema Center and the Ministry of Culture asked us to persuade people to start going to the cinema again and not wait for the TV releases.

We realised, size does matter, if we’re talking about screens. A big cinema screen lets you appreciate the shots more. We took lm shots straight from the cinemas and put them on outdoors. The aspect ratio stayed the same though, so crucial information was cut off. In this way we highlighted the key message: only the big screen gives you the full lm- viewing experience.