Tev jābūt viedoklim! / Think for yourself!

Klients: Food Union BU Latvia Pols

Autors: McCANN Rīga

Projekta apraksts:

Pols ir saldējuma zīmols, kas vienmēr ir izcēlies ar dažādām drosmīgām un skaļām kampaņām.

Kampaņas ir bijušas tik populāras, ka ar katru gadu arvien vairāk citi saldējuma zīmoli ir centušies atdarināt zīmola komunikācijas valodu.

2022. gadā mēs nolēmām sarežģīt uzdevumu atdarinātājiem un paslēpt visus mūsu kampaņu virsrakstus, darot viņiem zināmu, ka “Tev jābūt pašam savam viedoklim!”

Project description:

Pols is an ice-cream brand that has always stood out from the market with various bold, entertaining and controversial campaigns.

The campaigns were so popular that every year more and more ice-cream brands have become copycats of Pols, and have tried to replicate the brand’s communication language.

In the year 2022, we decided to complicate the task for Pols' imitators and hide all of our campaign headlines, inviting all the competitors to “Think for yourself!”